Introducing the Xilinx Targeted Design Platform: Fulfilling the Programmable Imperative (WHITE PAPER)

The Programmable Imperative

When viewed from the customer's perspective, the programmable imperative is the necessity to do more with less, to remove risk wherever possible, and to differentiate in order to survive. In essence, it is the quest to simultaneously satisfy the conflicting demands created by ever-evolving product requirements (i.e., cost, power, performance, and density) and mounting business challenges (i.e., shrinking market windows, fickle market demands, capped engineering budgets, escalating ASIC and ASSP non-recurring engineering costs, spiraling complexity, and increased risk). 

To Xilinx, the programmable imperative represents a two-fold commitment. The first is to continue developing programmable silicon innovations at every process node that deliver industry-leading value for every key figure of merit against which FPGAs are measured: price, power, performance, density, features, and programmability. The second commitment is to provide customers with simpler, smarter, and more strategically viable design platforms for the creation of world-class FPGA-based solutions in a wide variety of industries—what Xilinx calls targeted design platforms.